He was a grocery consultant and a retail security expert. In 1973, he came to Sacramento, CA, to promote his program. He convinced the three men running Raley's (Charles Collings, Jim Teel, Frank McMinn), his profit increasing program would give Raley's their highest profits ever, not knowing at the time that Raley's was on the verge of bankruptcy.
These three men hired Nordby without telling Tom Raley (Raley's founder), and made monetary promises to Nordby if his program worked. Nordby's profit increasing program did work, however, these three men failed to keep their promises to Nordby. For three years, Nordby's program increased Raley's profits through the sky, and for three years Raley's deceived Nordby out of his money. In 1976, Nordby quit, Raley's kept his profit increasing program, and the huge profits kept coming in making Tom Raley one of America's wealthiest persons. Now Joyce Raley Teel is.
After Nordby left Raley's, Raley's stole his security window design. Raley told people after Nordby left Raley's he didn't know a Charles Nordby or his profit increasing program. Teel, McMinn, and Collings took the credit for the incredible turnaround and success of Raley's. In 1989, Raley's published a history book to boast of their incredible success that wasn't really theirs. After Mr. Nordby read Raley's account of their success, he wrote a book also called "Raley's Exposed, Who On Earth Saved Raley?" The "only" true story of Tom Raley's success. This is the Raley's success story that Raley himself, never knew.
In 1994, Nordby discovered that what Raley's did to him was considered fraud. Mr. Nordby filed a lawsuit against Collings, Jim and Joyce Raley Teel, and Raley's for FRAUD and UNJUST ENRICHMENT, to the tune of $592 million dollars. Raley's dishonest attorney's from the law office of Downey, Brand, Seymour & Rohwer, had to make sure Mr. Nordby did not have his day in court, so these attorney's had to lie, commit perjury, violated postal regulations and filed fraudulent documents. Hard to believe but all of these dishonest practices were acceptable and condoned by the "honorable" Judge Joe Gray. Judge Gray even signed a document stating that Nordby had appeared before him and made oral arguments on a day that Nordby was never in his courtroom. Unbelievable!
There are many people who have not heard the true story of how Raley's became successful. However, when they do hear the true story, it will make them feel the way they felt when O. J. walked, when Michael Jackson bought out his child molest case, or even when prominent Sacramentan Constantine Pappadoupolis fled this country after being found guilty of torching his mansion for the insurance money. After Nordby left Raley's in 1976, Raley's was financially able to flood all of the Northern California communities with monies to charities, monies to newspapers, monies to television and you name it! All of their money was attained by defrauding an honest man with nine (9) children. A man they thought would never come back, but he did.
Raley's is one of America's greatest business success stories. However, it has become the "GREATEST STORY NEVER TOLD." But why hasn't this story been told? Well for one reason, according to Forbes magazine, Joyce Raley Teel is now worth over one Billion dollars. Who can come against that kind of wealth? T.V. and newspapers couldn't because they loved her fraudulent advertising dollars. Only Charles Nordby could because Joyce Raley Teel didn't have enough fraud money to change the truth, to change the facts or to change the history of Raley's success.
In fact, in 1973, Raley's didn't have any money to pay for Charles Nordby's profit increasing program that catapulted Raley's to a success way beyond Tom Raley's dreams.