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UNDER CONSTRUCTION

This page will be used to highlight the resort town that Charles Nordby was living in shortly before three businessmen at Raley's enticed him to move his family to the Sacramento Valley to implement his profit increasing program into many of their unprofitble stores back in 1973.  Charles Nordby grew up in this part of the world.  Point Arena, CA is where he and his sister Helen were raised as children and went to school.  

There's many unique experiences he and his family had while living along the Russian River during some of the craziest times closing out the decade of the 1960s.

I want to start this page off with the article The Sacamento Union newspaper published in October of 1973.  Five months before this article was written, he was still living along the Russian River and not too far from the town of Guerneville. 


 

 

Above is a GOOGLE map that identifies where the Rio Nido Lodge is located, which is positioned along the Russian River in Northern California. This is where Charles Nordby, his wife Marilou, and the youngest of their nine children lived after they left Fremont, CA in 1969...after I graduated from high school.

Charles Nordby lived at this resort for a number of years, and then moved to another house in the Guerneville area...which is located a couple of miles west of the Rio Nido Lodge, along the Russian River. 

Nordby was hired by Raley's as a consultant in the summer of 1973.  Raley's, shortly after witnessing the great results from his profit increasing program, provided Nordby a room at the Marina Inn so he wouldn't have to commute daily to Sacramento.  Then in the summer of 1974, Raley's enticed him to relocate his family to the Sacramento area and work full-time for Tom Raley's supermarket chain.

Click on the "map camera controls" to drag pegman onto the map to open the street view...where the red target area is.

Also featured above on this map is the location "Point Arena."  This is where Charles Nordby was raised along with his sister Helen.  A beautiful small town along Highway 1.

 


The Rio Nido Lodge 

1:  Resturant was located at the back.

2:  There was a billiards size pool table inside this lodge...located in a room to the side of the entrance.

3:  There were also a couple of pinball machines inside Hotel/lodge in which one of them my mother became addicted to. LOL 


Charles Nordby was hired in 1969, at the beginning of the summer, to manage the small grocery store that was located at the entrance to Rio Nido.  He was later asked to manage the entire Rio Nido Lodge that included swimming pool; pool table game room; ice cream parlor; cabin rentals; etc.


Another photo of the Hotel Lodge.

Grocery store is no longer here.

Below is a picture found on the internet that provides a better visual of what amenities were available at the time in 1964.  

In the picture above, you can see the arrow pointing to the "Stage".  This might also be "THE BARN".  Rock bands would perform here. I didn't live here at the time "The Barn" was featuring the rock bands. 

The music venue had ended shortly after Charles Nordby was working at this resort.  From what I heard people were not paying to enter The Barn and just listening to the music outside, so the music groups stopped playing there as this was just a losing money situation for the resort.

Pictue of the Rio Nido Post Office.  courtesy of the internet.

Use the maps on this page to see the entire area.

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Click on the "map camera controls" to drag pegman onto the map to open the street view...where the red target area is.

Above is a GOOGLE map that identifies where 16756 Guernewood Rd, Guerneville, CA is located.  This is where Charles Nordby, his wife Marilou, and the youngest of their nine children lived before Raley's enticed him to move to Sacramento to work for Raley's as a consultant in 1973.  He was no longer managing the Rio Nido Resort and he was looking to position himself back into the grocery business as a consultant to assist grocery stores with low gross margins.


I had stayed with my parents in this home for a short period of time.  While living there, I assisted my dad in typing his book titled "The Rich Are Stealing." I did the typing up in an attic that was there in this house.  The kind of a typewriter I used was a manual...Royal brand I believe. It could have been an Underwood...too long ago to remember which one it was..

I had to make sure that I was totally perfect in my typing-and if I wasn't, my dad would bring me the page I made a typing error and ask me to correct the error.


It's interesting too that the first job I had in the grocery business was being employed at an Albertsons store located in Boise, Idaho...and while working at this store, the first person I caught stealing was the grandson of one of Alberstons's biggest stockholders who was probably very wealthy...THE RICH ARE STEALING. 


AND THEN YOU SEE THE DISHONEST PEOPLE AT RALEY'S WHOM NORDBY MADE RICH---ALL YOU CAN SAY IS THAT THE RICH, THEY ARE STEALING.

Actually, I occasionally worked in the small grocery store at the resort my dad was managing as he needed help from a number of other employees to ring up groceries during the day.

 
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